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Musings on communications and PR

Welcome to our blog. These posts are musings on life, the universe and everything related to PR and communications. Got a comment? Feel free to email louise@yourvirtualpr.com
  • I was at Ripon Racecourse last month as the guest of a private investment firm courtesy of my lovely accountant. To all intents and purposes it was a networking event with lovely food and drink and the added... More »
  • It's a saying as old as the PR profession - all publicity is good publicity - but is it really the case? One brand, new to the UK this week, is reaping the benefits of a mass protest and the resulting media... More »
  •   The crisis curve The media follows a largely predictable curve when reporting on a crisis. If you can recognise this and prepare yourself to tap into it at an appropriate point... More »
  • Our local garden centre has installed a small train and track which gives rides to excited adults and children alike. We've known they have the track since last year, but there was... More »
  • It's the time of year when many of us naturally reflect on what has happened in the last twelve months and perhaps even think about what is to come. I've been doing some thinking about my goals for 2013, both... More »
  • Four award-winning business women - including our very own Louise Turner - have teamed up to help the next generation of entrepreneurs. Louise is joined in the project by Janet Bebb of Social Progress in... More »
  • One of the things Your Virtual PR specialises in is writing award entries. We've had some really great successes for our clients and they have benefitted from some money-can't-buy opportunities as a result. ... More »
  • Some stories don't easily lend themselves to pictures so as PR specialists we have to work quite hard to come up with an appropriate image. Don't get me wrong, you don't need a picture for every story, but... More »
  • Last week's headlines about a ban on whistling, reversing alarms and slamming lorry doors when making night-time deliveries were generated by the issuing of a simple manual. This is a brilliant example of how... More »
  • Anyone else noticed a lot of political U-turns recently? The latest in a long line of political “adjustments” came today when the government announced it no longer intended to strip the benefits of young people... More »
  • It’s not just me, I’m sure. We all have those days, right? The ones where you sit down to write something – a letter, a report, a press release, an email – and it just doesn’t happen. Sure, your fingers... More »
  • It’s an interesting question isn’t it? Would you buy the £100 TV or the £500 one? If the specification was the same, what would you choose? Well I guess that depends on your current financial situation, but... More »
  • I’ve spent the last week with 80 PhD students, one director, two course staff and a team of nine other tutors in a hotel in Bowness in Windermere. Once a year I spend a week tutoring on a transferable... More »
  • As the owner of an iPhone and having been shut in a room with 80 PhD students for the best part of last week I’ve been largely insulated from the hooha that has surrounded More »
  • I was at the Mumpreneur Conference and Awards a couple of weeks ago with our client Baba+Boo. They were shortlisted for an award which I’d written for them. It got me thinking about the power of... More »
  • People often look at me quizzically when I say the name of my business - Your Virtual PR - so I thought it would be a good idea to explain what I think virtual PR actually is. You've heard of a More »
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