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Musings on communications and PR

• Are you on track for customer success?
  Apr 26, 2013
  Our local garden centre has installed a small train and track which gives rides to excited adults and children alike. We've known they have the track since last year, but there was... More »
• Goals - new year, new you?
  Jan 14, 2013
  It's the time of year when many of us naturally reflect on what has happened in the last twelve months and perhaps even think about what is to come. I've been doing some thinking about my goals for 2013, both... More »
• Inspiring the next generation – Award-winning Yorkshire business women offer free mentoring
  Nov 7, 2012
  Four award-winning business women - including our very own Louise Turner - have teamed up to help the next generation of entrepreneurs. Louise is joined in the project by Janet Bebb of Social Progress in... More »
• Turning the tables on awards
  Oct 10, 2012
  One of the things Your Virtual PR specialises in is writing award entries. We've had some really great successes for our clients and they have benefitted from some money-can't-buy opportunities as a result. ... More »
• A picture paints a thousand words...
  Jul 17, 2012
  Some stories don't easily lend themselves to pictures so as PR specialists we have to work quite hard to come up with an appropriate image. Don't get me wrong, you don't need a picture for every story, but... More »
• Smart stories - getting your business in the media
  Apr 9, 2012
  Last week's headlines about a ban on whistling, reversing alarms and slamming lorry doors when making night-time deliveries were generated by the issuing of a simple manual. This is a brilliant example of how... More »
• May I introduce you to EDD? A lesson in stakeholder engagement
  Feb 29, 2012
  Anyone else noticed a lot of political U-turns recently? The latest in a long line of political “adjustments” came today when the government announced it no longer intended to strip the benefits of young people... More »
• Give writer's block the chop
  Dec 7, 2011
  It’s not just me, I’m sure. We all have those days, right? The ones where you sit down to write something – a letter, a report, a press release, an email – and it just doesn’t happen. Sure, your fingers... More »
• Does cheap equal good value?
  Nov 12, 2011
  It’s an interesting question isn’t it? Would you buy the £100 TV or the £500 one? If the specification was the same, what would you choose? Well I guess that depends on your current financial situation, but... More »
• Reflecting your potential
  Oct 23, 2011
  I’ve spent the last week with 80 PhD students, one director, two course staff and a team of nine other tutors in a hotel in Bowness in Windermere. Once a year I spend a week tutoring on a transferable... More »
• Raspberries to Blackberry
  Oct 15, 2011
  As the owner of an iPhone and having been shut in a room with 80 PhD students for the best part of last week I’ve been largely insulated from the hooha that has surrounded More »
• And the winner is... Award-winning award entries
  Oct 7, 2011
  I was at the Mumpreneur Conference and Awards a couple of weeks ago with our client Baba+Boo. They were shortlisted for an award which I’d written for them. It got me thinking about the power of... More »
• What is virtual PR?
  Oct 4, 2011
  People often look at me quizzically when I say the name of my business - Your Virtual PR - so I thought it would be a good idea to explain what I think virtual PR actually is. You've heard of a More »

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